EUROPE’S LEADING EVENT FOR ON & OFF-TRADE DRINKS
The ultimate event for drinks professionals working across both on-trade and off-trade. Whether you’re a brand owner, distributor, bar group, independent retailer, or hospitality operator, Trade Drinks Expo is your gateway to the future of the drinks industry.
This is the UK’s most comprehensive platform dedicated to innovation, growth, and connection in the drinks space. From the latest tech in production and packaging to pre-mixed cocktails, low-and-no innovations, and premium imports, you’ll find it all under one roof.
Join thousands of industry decision-makers, explore cutting-edge products, and tap into a packed seminar programme of expert-led content designed to elevate your business.
WHAT’S ON
200+ Expert Led Seminars - Whether seeking guidance on curating the ultimate bar experience, expanding a low2no menu, or increasing drinks sales, our lineup has it all.
Networking - Your dedicated space for networking, collaboration, and innovation, bringing together hospitality leaders to spark new ideas and partnerships.
100 Innovative Suppliers - From pre-mixed cocktails to mobile bar units, the Product Showcase Zone has everything a bar owner could need to take their operation to the next level!
LEARN FROM THE BEST
Hear from top experts as they share game-changing insights, strategies, and innovations shaping the future of hospitality, giving you the tools to stay ahead and grow your business.
WHY ATTEND?
Trade Drinks Expo is the perfect environment for professionals looking to stay at the forefront of industry evolution. You can expect the latest beverage technology, educational content, and limitless opportunities to connect – an essential date for anyone in the business!
Discover all of the latest services & solutions - We’re committed to hosting Europe’s greatest drinks trade show. This means creating an Exhibition Hall packed with delicious beverages and bar supplies alike. You can source bottled cocktails, a new bar POS system, and everything in between. Everything to run a good drinks business under one roof!
Exceptional keynote speakers - Gain insights from the drinks industry’s leading minds. We book a program of educational, motivational speeches from leading brand representatives, touching on topics such as the ‘low-to-no’ revolution and high-level bartending techniques. Fill your cup with knowledge in our Keynote Theatre!
Unparalled networking opportunities - Sharing drinks is all about community, which is the sentiment that powers this event. Thousands of attendees come together under one roof to discuss pub technology, their favourite products, and more. By attending, you position yourself to grow your brand and professional contact book.
Inspiring seminar sessions - The broader seminar lineup covers topics ranging from more general to highly specific. One speaker might share insights into an EPOS system for pubs while another might shed light on wine industry disruption. We aim for a diverse lineup, allowing guests like you to absorb wide-ranging knowledge in a short space of time.
WHY EXHIBIT?
Trade Drinks Expo is Europe's leading event for on- & off-trade drinks. The event gives suppliers a chance to connect with the hospitality sector’s most ambitious and forward-thinking professionals.
Our mission is to bring together the companies driving real change across the industry, from low & no alcohol, healthier alternatives, matcha, and more! Exhibiting offers your business a powerful opportunity to get in front of hospitality decision-makers from across the UK and Europe who are actively sourcing new ways to improve their properties and enhance their guest experience.
79% of Attendees have Decision Making Power
84% of Exhibitors Rebooked on the day
15,000 Hospitality Buyers
500+ Exhibitors
