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Lolly announces exclusive partnership with 125 Data & Insights to drive guest satisfaction

Lolly, the UK-based hospitality technology specialist, has announced a new partnership with customer insight experts 125 Data & Insights, offering its clients exclusive early…

-New ‘freemium’ guest feedback tool available only to Lolly customers–

Lolly, the UK-based hospitality technology specialist, has announced a new partnership with customer insight experts 125 Data & Insights, offering its clients exclusive early access to 125’s industry-leading guest feedback and reporting platform.

For the first time, Lolly customers can activate a six-month freemium trial of the 125 solution, enabling them to effortlessly deploy branded surveys, gather real-time customer feedback, and turn insights into measurable improvements. This marks the first exclusive rollout of its kind for 125, previously known as Feed It Back, and further strengthens Lolly’s mission to equip hospitality operators with smart, scalable tools that drive performance.

The solution includes ready-made, high-performing surveys, NPS tracking, topic analysis, and the popular 125 Daily summary of performance, empowering operators to identify trends, respond to customer sentiment, and benchmark their results. With survey completion rates averaging 80%, clients can generate powerful data to guide operations, improve satisfaction, and boost repeat visits.

Harriet Gribble, Product Manager at Lolly, commented, “This is a win-win for our clients. The 125 platform adds immediate value by turning customer feedback into action, and the six-month freemium offer means there’s zero barrier to trying it out. It’s another example of how we’re making smart technology simple, accessible, and impactful.”

The partnership offers dual value to both new and existing customers. New users will be invited to activate the feature during the onboarding journey, while current Lolly clients will be able to access it via a simple sign-up and ready-to-use survey templates.

Luci Cunningham, Sales Director at 125, added, “We’re absolutely thrilled about our new partnership with Lolly. Their dedication to supporting Food & Beverage operations aligns perfectly with our mission to empower businesses through actionable feedback. By combining Lolly’s operational excellence with our data and insights capabilities, we’re confident this collaboration will lead to happier customers and increased repeat visits.”

The exclusive trial goes live in July, with the opportunity to continue using the service after the six months for a low-cost monthly fee. For Lolly clients, this collaboration delivers new opportunities to strengthen guest experiences and make informed business decisions without the complexity.

For more information, please visit our website: www.itslolly.com 

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SIHOT consolidates digital guest journey with EasyConnect

SIHOT, one of the leading hotel management systems, has launched EasyConnect, a fully integrated smart platform to make the digital guest journey seamless. Addressing the need to simplify the management of…

Hotel management system simplifies guest communications at each touch point of the hotel’s digital experience

SIHOT, one of the leading hotel management systems, has launched EasyConnect, a fully integrated smart platform to make the digital guest journey seamless.

Addressing the need to simplify the management of digital guest touchpoints, EasyConnect brings together the different products within the guest journey where hoteliers can manage guest communications and track all guest engagement in the PMS. EasyConnect provides an access point to adapt guest communication for multiple channels such as email and SMS, and in future Whatsapp, to keep engagement consistent, yet personalized for guests. 

As part of the development, SIHOT has implemented a number of consumer-ready features and security controls including; simple authentication to assist in deduplicating data by consolidating guest profiles with social logins via Google and Apple; tailored communications with HTML template designs and personalized upsell opportunities; and reservation confirmations integrated into mobile wallets for seamless property access and check in experiences.

Full tracking gives hotels greater visibility of each guest’s engagement at each touchpoint to analyze the guest lifecycle from booking to post-stay feedback. EasyConnect can also manage and administrate multiple properties to ensure brand consistency.

Carsten Wernet, Chief Executive of SIHOT said, “Our goal is to give hoteliers transparency of the digital guest journey - to understand what works for each customer and tailor the experience accordingly. The seamless networking of all SIHOT systems involved in the entire digital guest journey centralizes the management of communications and data. Not only is this improving work flows for hotel staff, but it's offering valuable insights on guest behaviour which can feed back into the overall commercial and operational strategy of the hotel.”

Further developments are on the roadmap including integrations with Whatsapp and additional communications channels, as well as mobile keys in smartphone wallets.

Earlier this year, SIHOT published  Making it through the digital jungle – a comprehensive guide to digital transformation to support hoteliers with digital developments to redefine and elevate the guest experience. 

 

For more information contact SIHOT or visit www.sihot.com

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Hospitality tech startup Inntelo AI raises over £500,000 in pre-seed round

UK-based hospitality technology company Inntelo AI has raised more than £500,000 in a pre-seed funding round to fuel its commercial growth. It follows impressive early traction…

UK-based hospitality technology company Inntelo AI has raised more than £500,000 in a pre-seed funding round to fuel its commercial growth. It follows impressive early traction, with multiple hotels adopting its AI Concierge platform.

The £506,000 round was led by venture capital fund Haatch and its partner British Business Bank, with participation from Look AI Ventures. The round also included support from several angel investors, including former executives from Trip.com, DocuSign, and others. It follows an earlier £120,000 investment from Antler, the world's most active early-stage investor, at the company's inception.

Inntelo AI has developed an innovative platform for hotels that combines guest and team communication seamlessly, leveraging both conversational and agentic AI to improve the guest experience while delivering real operational efficiencies. The Inntelo AI Concierge automates guest enquiries via WhatsApp or phone and converts them into coordinated tasks, improving team responsiveness across all departments, including housekeeping, maintenance, food and beverage outlets, spas, and any other services the hotel provides.

While all industries are undergoing AI transformation, hotels face unique pressures: growing competition, rising costs, and the need to attract a new generation of workers. At the same time, real estate owners, brands, and operators are re-evaluating their models as AI becomes capable of delivering human-like guest interactions and improving team coordination at scale.

Inntelo’s solution is built with deep domain expertise and aims to benefit all key stakeholders – hotel guests, teams, brands, and owners. The company has already gained traction with both independent and franchised hotels, including Radisson and Wyndham branded properties in the UK, UAE, and across Europe, with more hotels currently being onboarded.

The seed funding will help accelerate the company’s commercial growth, expanding sales and marketing while supporting ongoing customer deployments and integration with property management systems. 

Inntelo AI was co-founded by CEO Asif Alidina (pictured above), who has previously worked for over a decade in hotel housekeeping and facilities management. The hands-on experience of the startup’s leadership team – combined with a newly announced global advisory board of senior operators, technologists, and academics from companies including Accor, Fairmont, and Hilton – ensures the company’s solutions are aligned with real-world hospitality needs. 

Asif Alidina, Co-Founder and CEO of Inntelo AI, said: “Hospitality’s AI transformation must be led from within the industry. Too often, hotels have struggled to adopt new technologies because they were developed without real operational insight. We’re incredibly excited about this new era, where the hospitality sector can not only embrace technology earlier than ever before, but also lead the way for the wider real estate and service industries.

“AI can improve guest experiences and create better working environments for hotel teams. That’s the future we’re building toward, and this round gives us the support to move faster and go further.”

Fred Soneya, Co-Founder and General Partner at Haatch, added: “Inntelo AI has all the hallmarks we look for in a high-potential startup – deep sector knowledge, real operational insight, and a product solving a clear pain point in a large, global market. We’re excited to back Asif and the team as they help hotels unlock the power of AI to transform the guest experience and streamline operations at scale.” 

Angelo Burgarello, Partner at Look AI Ventures, added: “At Look AI Ventures, we invest in transformative AI technologies with the potential to reshape entire industries. Inntelo AI perfectly embodies this vision. What immediately stood out to us was Inntelo’s ability to bridge the gap between guest expectations and hotel staff operations, something most solutions address only partially. The result is a unified, elevated guest journey and highly efficient hotel staff coordination. We were particularly impressed by the team’s deep domain expertise and the capabilities of their product. We’re proud to support the Inntelo team on their mission to redefine hospitality through AI-driven innovation.”

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Lolly expands team to support continued growth

Lolly, the leading provider of innovative hospitality technology solutions, is delighted to welcome a new wave of team members as the company continues its expansion. Following a year of significant growth, Lolly is strengthening its workforce to enhance its capabilities and maintain…

- Investing in talent to drive innovation into 2025 -

Lolly, the leading provider of innovative hospitality technology solutions, is delighted to welcome a new wave of team members as the company continues its expansion. Following a year of significant growth, Lolly is strengthening its workforce to enhance its capabilities and maintain its position at the forefront of the industry. With further recruitment planned in the coming months, 2025 is set to be another exciting year for the business as Lolly continues to drive technological advancements in hospitality.

Dylan Rowsell has joined as a Marketing Assistant, where he will be responsible for creating copy for articles and press releases, as well as designing bespoke graphical content for Lolly’s website, social media channels, and email marketing campaigns. He also manages audience segmentation within Mailchimp, conducts competitor analysis, and implements SEO strategies to drive engagement and generate high-quality leads. Dylan began his marketing career as a Digital Marketing Apprentice, working in fulfilment, storage, logistics, and eCommerce warehousing before joining Lolly.

He comments: “I am proud to be part of such a talented and driven team. Lolly’s commitment to innovation makes it an exciting place to work.”

Matthew Bennett has taken on the position of Junior App Developer. His role involves adding new features to Lolly’s apps, fixing bugs, and researching new technologies to enhance their functionality. Originally starting his career as an IT Technician, Matthew transitioned into web development and later into app development, focusing on .NET. After moving from South Africa to the UK, he joined Lolly to further his expertise in app development.

He adds: “I’m excited to be part of Lolly and to contribute to developing cutting-edge solutions for the hospitality sector.”

Ben Stewart joins as an Operations Specialist, responsible for configuring payment and EPoS hardware for engineers to deploy on-site. He has also taken on the role of in-house CAD designer, creating bespoke 3D-printed brackets, components, and mounts to enhance user experience. Ben previously worked in a large-scale enterprise computing logistics company, where he specialised in building, dismantling, and configuring servers and computers.

He comments: “I’m thrilled to apply my skills in both operations and design to help improve customer experiences at Lolly.”

Peter Colson has been appointed Robot Sales Manager. He is responsible for creating sales opportunities and supporting account managers in selling robotics solutions to customers across hospitality, logistics, warehousing, retail, and healthcare. Peter has an extensive background in technical sales, particularly in industrial automation, barcode identification systems, and conveying and automation systems.

He adds: “Lolly is at the forefront of innovation, and I’m eager to help drive the adoption of robotics within key industries.”

Peter Moore, CEO of Lolly, said: “It’s fantastic to welcome our new team members as we continue to grow and evolve. Their expertise and enthusiasm will be instrumental in shaping the future of Lolly. We’re starting 2025 strong, with even more recruitment planned in the coming months as we expand our capabilities and strengthen our offering to customers.”

For more information, please visit: www.itslolly.com 

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Visito unveils AI phone call agent for hotels

Visito, a leading conversational AI platform for independent hotels, today announced the launch of Visito Voice, an AI-powered voice assistant designed to handle incoming guest phone calls with natural, real-time interactions. Visito Voice enables hotels to automate…

  • Visito has launched Visito Voice, an AI assistant that handles guest phone calls with real-time, natural interactions – eliminating hold times and resolving over 50% of incoming calls.

  • Available 24/7 in 50+ languages, the AI phone call agent integrates with top property management systems and seamlessly hands off calls to staff when needed.

  • With Visito Voice, hotels can reduce support costs and free up staff for high-value interactions, while maintaining a personal touch through intelligent AI-driven automation.

Visito, a leading conversational AI platform for independent hotels, today announced the launch of Visito Voice, an AI-powered voice assistant designed to handle incoming guest phone calls with natural, real-time interactions.

Visito Voice enables hotels to automate phone-based guest support, resolving over 50% of incoming calls while ensuring a seamless hand-off to staff when needed. Available 24/7 in more than 50 languages, the AI assistant eliminates hold times, understands conversational speech, and integrates directly with leading property management systems.

Pormer Sarram, Co-founder and CEO of Visito, said: “Phone calls remain a major part of guest communication, but they’re also one of the most time-consuming. Hotels today need a smarter way to handle high call volumes without losing the personal touch. With Visito Voice, guests can get instant answers from a human-like agent, or be transferred to human staff when needed. That frees up teams to focus on more complex and urgent interactions.”

Built on the same infrastructure as Visito’s messaging platform, Visito Voice ensures a unified experience across voice and text. Calls can instantly transition to WhatsApp, allowing guests to continue conversations over text or complete a booking via the website.

Meanwhile, hotel staff receive call summaries and insights into guest preferences, enabling them to manage phone interactions with the same tools they use for text-based support.

Visito automates up to 97% of guest interactions across various channels, helping hoteliers minimise support costs, increase direct bookings, and enhance the overall guest experience.

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Peter Moore - Founder & CEO of Lolly - One man and his hospitality robot(s)

At the beginning of the year, Peter Moore (the CEO at Lolly who is forever looking to the future…) said: “Whether overtly or covertly, the use of AI will be enormous in the year ahead across every sector.” And within the hospitality industry in which...

A passion for creating technology firsts in hospitality; always with an eye to the future…

At the beginning of the year, Peter Moore (the CEO at Lolly who is forever looking to the future…) said: “Whether overtly or covertly, the use of AI will be enormous in the year ahead across every sector.”

And within the hospitality industry in which his company specialises, Peter advised: “Those more forward-thinking providers will continue to embrace AI and ML (machine learning), in order to create greater levels of personalisation and to improve the customer experience.”

That could include facially-recognising a customer as they walk through the door, or enabling them to pay-by-face for a slicker, more professional experience.

Spearheading his award-winning company, they have launched both industry and world firsts. From hospitality robots to FacePay and Bitcoin payments. Peter comments:

“I have a passion for technology and putting it in the reach of ordinary, everyday users. At Lolly, we have an exciting roadmap for the next five years. We’re constantly creating hospitality solutions to create real business efficiencies.

“We know first-hand just what a torrid few years it has been for the sector - from the pandemic to staffing issues, and now the rising cost of living. Hospitality providers have to remain relevant and one step ahead of their competitors to stay in business.”

For more information on Lolly, please visit: https://www.itslolly.com/

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'The Key to Intelligent Integration and Control in Hotels'

In the fast evolving hotel design industry, the implementation of automation systems has brought a revolution in the way we interact with spaces and services. The quest for efficient intelligent integration and control has led to...

In the fast evolving hotel design industry, the implementation of automation systems has brought a revolution in the way we interact with spaces and services. The quest for efficient intelligent integration and control has led to the emergence of the KNX standard as a fundamental element in this domain. This article delves deeper into how Zennio, a leading provider of automation solutions, exploits the power of the KNX standard to enable seamless communication between different systems and devices within a hotel building. By offering a centralized and integrated control system known as the Guest Room Management System (GRMS), Zennio transforms the way hotels manage and control their operations.

The KNX standard serves as a communication protocol that seamlessly connects various elements within a hotel, including lighting, HVAC (Heating, Ventilation, and Air Conditioning), access control, energy management, and more. Zennio's expertise focuses on managing and integrating these diverse systems into a single, centrally controlled GRMS. By doing so, they empower hotels to adopt a great approach to managing and controlling their operations, eliminating the need for separate control interfaces for each system. This consolidation simplifies the overall management process and enhances efficiency.

One of the standout advantages of the KNX standard is its exceptional ability to achieve interoperability between different systems. In practical terms, this means that devices from various manufacturers can intercommunicate and work seamlessly together, irrespective of their individual specifications. This level of interoperability provides hotel owners and operators with the freedom to select devices and systems that best suit their unique needs, without being locked into a specific vendor or technology. And Zennio ensures compatibility, promoting flexibility and choice for hotels.

Flexibility and adaptability are further reinforced by the KNX standard's scalability. Zennio's automation solution is specifically designed to accommodate expansion and adaptation over time. As hotels evolve and their needs change, new devices and functionalities can be easily added to the existing system. This scalability ensures that the automation system can grow alongside the establishment, catering to the evolving requirements of the hotel. Owners and operators can customize and tailor the functionality of the system to match the specific needs of each project, allowing for optimal performance and efficiency.

By connecting all systems and devices in a hotel to a centralized management and control platform, Zennio empowers owners and operators with complete control over every aspect of room or área automation within the building. Through a user-friendly interface, authorized personnel can easily monitor and manage these systems, ensuring optimal guest experiences, operational efficiency, and sustainability. The ability to have a comprehensive view and control of the entire hotel automation system enhances decision-making and improves overall operational performance.

In addition to centralized control, Zennio's automation system leverages sensors and actuators to collect real-time data and automatically adjust environmental parameters such as lighting and temperature. This intelligent control capability optimizes guest comfort and energy efficiency, further enhancing the overall guest experience. For example, the system can detect occupancy in a room and adjust the lighting and temperature accordingly, creating a personalized and comfortable environment for guests. This level of automation reduces the need for manual intervention, streamlines operations, and improves resource management.

Moreover, the owner can use de GRMS data to improve his operation. They are now able to read their efficiency attending the “Make up room” demands from guests, knowing when the guests make their request and when this request is attended by the cleaning service. Or they can know if average guest temperture setpoint in the rooms is lower or higher than expected, so the hotel can reduce the energy waste in the engine room lowering the consumption.

In conclusion, the Zennio hospitality solution, built on the foundation of the KNX standard, emerges as the key to achieving efficient intelligent integration and control in hotels. The interoperability and flexibility afforded by the KNX standard enable the seamless integration of diverse devices and systems into a centralized platform. Zennio's focus on intelligent control and adaptability empowers owners and operators to create customized, efficient, and secure environments that attend to the unique requirements of each hotel. By embracing the power of automation and intelligent integration, hotels can elevate the guest experience, drive operational efficiency, and contribute to a sustainable future.

To experience our solutions, please visit stand 1820 at the Independent Hotel Show!

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Quicker, Better Value and More Effective than SEO: OnPageOne.Global puts Hospitality Businesses in their Preferred Position

OnPageOne.Global takes SMEs to the first page of Google’s organic search results, using a game changing, Google compliant technology powered by Artificial Intelligence.

  • OnPageOne.Global takes SMEs to the first page of Google’s organic search results, using a game changing, Google compliant technology powered by Artificial Intelligence.

  • Special prices for hospitality businesses start from a jaw-droppingly low £129 a month per successful combination of URL plus search term.

  • Customers don’t pay until they’re one page one – and in the few cases they don’t get there, they don’t pay.

  • With offers tailored for hotels, bars and restaurants, OnPageOne.Global helps UK hospitality businesses reach customers directly, and reduce outgoings on commissions, advertising and SEO.

  • Due to a commitment to an excellent, speedy service, places in OnPageOne.Global’s system are currently limited, until bandwidth can be increased. To sign up today to ensure you don’t miss out, visit onpageone.global and click Get Started.

  • Using unique, AI driven technology, OnPageOne.Global is on a mission to make the advantages of AI accessible to the UK’s independent hospitality businesses, including hotels, restaurants, bars and more. This is based on a well established, white hat formula: meaning OnPageOne.Global works with Google’s algorithm, not against it.

  • The technology which OnPageOne.global uses has been delivering results for large organisations and wealthy individuals from around for over a decade. The company’s founders have now launched the OnPageOne.Global brand to make this unique, revolutionary technology available to small and medium hospitality businesses in the UK.

  • Unlike legacy SEO agencies, OnPageOne.Global does not need access to a company’s website to take it to Google’s top ten organic results. Rather, customers simply provide the URL they want to position and the search terms for which they want to appear, OnPageOne.Global’s specialists can work their digital magic.

  •  Being organically on page one overcomes invisibility and “banner blindness”

  • Studies show that 75% of Google users never scroll past the first page of Google search results. This means that if a business is not on page one, it’s invisible to at least three in four potential customers, who 10 direct competitors will reach.

  • Likewise, users are considerably more likely to click on organic search results than on advertisements. According to a survey by BrightLocal, organic search results drive 5.66 times more clicks than paid search advertisements, due to increased credibility.

  • Further, a survey by Search Engine Journal suggested that over 70% of users ignore paid advertisements, focusing instead on organic results. This reflects a general trend that users tend to trust organic results to be more relevant and unbiased. Researchers believe this is partly due to “banner blindness” developed by frequent internet users, where they consciously or subconsciously ignore display ads, including those in search engine results.

  • OnPageOne.Global: Helping small businesses grow globally whilst reducing spend on commissions, advertising and SEO.

  • OnPageOne.Global offers a simple yet extremely powerful service: customers need simply supply the URL they wish to promote, the search terms for which they want to be on page one of Google’s organic search results, and the Google domains in which they want to be on page one – for example Google.co.uk, google.ie., Google.de. Google.fr, etc.

  • Cristián López, Co-Founder and CEO of OnPageOne.Global, says: “OnPageOne.Global strives to make the benefits of Artificial Intelligence accessible to small and medium businesses with a growth mindset. The drive and work ethic of the UK’s heroic businesspeople is one of the things that made me fall in love with this country. I’m delighted my team and I can now help fellow entrepreneurs compete on an equal footing with the world’s biggest players in terms of visibility.”

  • López adds: “For hospitality businesses seeking to increase their visibility to visitors from overseas, we offer special packages. For £129 per successful combination , we can put a hotel, bar or restaurant on page one of Google for their selected search term in the UK and four overseas source markets. This means they are directly reaching not only potential customers on their doorstep, but future visitors to their locality from around the world as they plan their trip.”

  • Another benefit which López highlights is reduced commissions on bookings: “By making their business more visible, and without needing to hand over any access to their website, OnPageOne.Global’s customers can directly reach bookers to their hotel, restaurant or bar, rather than relying on third party platforms who take a cut of each booking.”

  • And, not only does OnPageOne.Global helps hospitality businesses reduce their commission to booking platforms, it also helps them reduce spending on clunky, complex and often ineffective SEO or advertising products.

  • “Having ourselves built businesses from the ground up, at OnPageOne.Global we know that every penny counts, and that’s why we’re here to help small and medium businesses maximise their revenue whilst reducing outgoings, whether on commissions, costly SEO agencies, or advertising,” concludes López.

 Due to high demand, and motivated by a commitment to excellence, OnPageOne.Global is operating on a “first come, first served” basis. In order to be included in the first batch of customers, hospitality businesses seeking to take advantage of OnPageOne.Global’s special rates for the sector should visit onpageone.global and click Get Started…today.

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Lolly continues its rapid expansion

Lolly, the hospitality technology specialist, is excited to announce that due to the company’s remarkable growth over the last year, the team has further expanded.

-Hospitality software house sees remarkable growth-

Lolly, the hospitality technology specialist, is excited to announce that due to the company’s remarkable growth over the last year, the team has further expanded.

Jane Pople has joined as marketing manager, where she will be responsible for running all marketing programmes across the business, working closely alongside the sales and account management teams. With previous roles including head of content for a global ecommerce brand to PR account management across the tech space, Jane brings over a decade of digital marketing experience to the team.

She comments: “Lolly is an exciting business with so much to offer, and it’s great to be working on some really interesting projects focused on driving business efficiencies in the hospitality sector.”

Harriet Gribble has taken on the position of product manager, supporting the future development of the Lolly app and bringing data insights further into the heart of the business – to help shape future direction. Harriet was previously head of product for a global homeware brand, with over 18 years’ experience working in ecommerce.

She adds: “I’m delighted to have joined Lolly at such an exciting time in our growth journey as we reach new markets and innovate to stay ahead.”

Gordon Atkins has been appointed account manager, responsible for looking after Lolly customers – to ensure strong client relationships, account growth and retention. With over 25 years’ experience in POS, he brings a wealth of knowledge and understanding of the marketplace.

He adds: “I choose to work for Lolly, because it is a market leader in hospitality software, payments and solutions with an already strong customer base.”

Rachel Wicks joins as data entry & systems administrator. This role involves actioning ticket requests from sites to update products, menus and POS changes on LollyHQ. She has 19 years’ experience as a data analyst within the civil enforcement industry.

She comments: “It will be excellent to work in and learn about a new industry within a growing organisation.”

Thomas Clarke also joins as a data entry and systems administrator. His last role was data entry and system administration in the freight forwarding industry.

He adds: “It’s great to join the business during an exciting time. I am enjoying working with a fantastic group of people who are supportive and make the culture of Lolly so great.”

Danny Goodacre takes on the role of IT Network & Security Officer, focusing on IT, networks and security and working closely with the IT infrastructure team. Before joining Lolly, he worked in hospitality covering networks and devices, focusing on cloud architecture and certifying in AWS.

He comments: “I believe I can relay some of my experience across the company's infrastructure and we can do more great things with an already awesome product.”

Peter Moore, CEO of Lolly, said: “I’d like to welcome all our recent new starters as we continue our rapid expansion in these exciting times. It’s also great to read all their positive comments, because our success is reliant on the strength of our team, and their expectations as we continue to evolve and deliver to our customers.”

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The rise of mobile ordering to boost F&B revenue and save resources

The adoption of a cloud-based, mobile-first approach to F&B ordering and the guest experience has seen a seismic shift in recent years and this growth looks set to continue. IRIS, the market leader in digital F&B ordering…

The adoption of a cloud-based, mobile-first approach to F&B ordering and the guest experience has seen a seismic shift in recent years and this growth looks set to continue.

IRIS, the market leader in digital F&B ordering, guest directory and concierge solutions for hotels, has noticed a huge uplift in recent years amongst its global client base that includes Marriott, Ennismore, Mandarin Oriental, and Four Seasons.

A convenient revenue-generator

Much of its popularity lies in its flexibility. Mobile ordering provides a convenient, accessible option for guests to review, order and pay for items all from their own device, at a time and location that suits them. Without being restricted by the need to find a physical menu or flag down a waiter. Greater accuracy, less friction, and a swifter delivery of orders from staff result in an improved guest experience, and a boost in revenue of between 20-40% on average.

Mobile ordering also leads to a higher volume of orders. In a survey conducted by Phocuswright, 47% of guests would be more likely to order room service if they could do so within an app.

Free up staff time

Furthermore, enhanced operational efficiencies are also enjoyed by staff. They no longer need to take orders over the phone or in person and then manually upload them as they’re automatically delivered to the bar or kitchen. Swifter ordering capabilities means staff can serve more covers, with fewer resources and less stress, without compromising on service or profits. 

Graham Rushin, VP Sales and Marketing at IRIS adds: “Mobile tech has become an essential tool in hospitality, fuelled by surging guest demand for digital experiences. Operators must now deliver a dynamic, engaging experience that offers choice, convenience, and exceptional service – all while ensuring their mobile ordering solutions are agile, optimise operations, and unlock upsell and revenue potential.”

“Many clients report that whilst room rates and occupancy rates are approaching peak levels, there is now pressure on other departments to increase revenue and average guest spend to drive profitability across the board.

F&B is an incredibly important revenue stream for operators, so ensuring it is working at its full potential is critical. Our latest upsell and re-order features have been designed to enable operators to realise their revenue ambitions beyond room rates - and are already delivering impressive results!”

To find out more about how IRIS’ mobile ordering platform can support your revenue, staff and guests please visit www.iris.net

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